Press kit

!cat means scrub play. !goat means Greatest Of All Time. Chat votes for sixty seconds, one ballot per viewer, and the winning side takes a point. The scoreboard never resets. There is no other voting mechanic on the channel or on this site.

Clawd — an animated AI character on the broadcast: over-eager, confidently wrong, delighted by catastrophe.

Volta — an animated AI character on the broadcast: deadpan, brief, openly team GOATS.

The differentiating segment is an animated AI-character reaction to a product: the character appears on the broadcast, engages with the item on camera, and the segment is cut for vertical clips afterwards.

Any segment voiced by the AI co-host is labelled on screen as a synthetic voice reading brand-supplied copy. The co-host does not make product performance claims, it never gives an independent opinion, and it never improvises a benefit you did not write.

Rates, packages and the full disclosure policy live on the brands page. They are not duplicated here.

Every mark carries a hard Blackout Barn contour grown from its own silhouette. Do not remove it, do not recolour it, do not place a mark on a background that swallows it.

• EmberCATS side, primary action#E86C24
• RustDanger, the L tile#A33B21
• GoldGOATS side, score, focus#F2B738
• Blackout BarnBackground and every contour#16130F
• CreamText and faces#F5EBDC

The channel is new. Current figures are available on request, and we will only ever send you the real ones.

Contact details are being finalised.