Brands

Partner with us

CATS vs GOATS is a live gaming channel built around one mechanic: chat votes a verdict on every play, and the scoreboard never resets. That format asks the chat to type on every play instead of watching quietly, so message density is structurally higher than a channel where chat only reacts.

The channel is new and we say so. What follows is the offer, the rate card, and the method behind the numbers.

The offer

We sell deliverables, not impressions. You are buying a set of things that exist afterwards.

STARTER

$125

One sponsored stream segment with verbal callouts
Persistent on-screen logo during the segment
One 9:16 vertical cutdown delivered as a file
Link in the channel panels for 30 days

STANDARD

$300

Two sponsored segments across two broadcast days
One 9:16 and one 16:9 edited deliverable
Product worked into the verdict format on stream
Overlay logo, panel link and pinned chat command

PREMIUM

$500

Full sponsored broadcast with a scripted opening read
Three deliverables across 9:16 and 16:9
A named verdict segment built around the product
AI co-host reads the brand copy on camera
Raw footage handed over for the brand's own use

The rate card

This is the live card, read straight from the system that quotes it. It does not change between emails.

Live rates are derived from average CCV × $1.00–1.25 per concurrent viewer-hour × sponsored hours, benchmarked against Lurkit's published cost-per-hour-watched guidance.

Production capability

Formats delivered: 9:16 vertical for Reels, Shorts and TikTok, and 16:9 for YouTube and your own site. Delivered as files you own, not as links to a stream that expires.
Turnaround: Deliverables land within five working days of the broadcast. Rush turnaround inside 48 hours is available and priced separately.
Script adherence: You send the talking points. We read them as written and flag anything we cannot say honestly before we record it, not after.
Revisions: One round of revisions on every edited deliverable is included. Re-shoots are only needed if the brief changes.
The animated AI co-host: Clawd is a live animated character that chat talks to on air. A brand read can be given to him, argued with by chat, and voted on. Almost no creator at this scale can offer an on-screen character as a placement.
UGC is priced separately: UGC work is priced independently of audience size, because a brand buying footage is buying production, not reach. That rate does not move when the channel grows.

Disclosure and compliance

Every sponsored placement carries FTC-compliant disclosure. Verbal callouts run every 30 to 60 minutes during a sponsored broadcast, a persistent on-screen disclosure is shown for the whole sponsored segment, Twitch's Branded Content tool is enabled on the stream, and sponsor overlay logos are kept inside Twitch's published size limits. Your legal reviewer can have this in writing before anything is recorded.

Any segment voiced by the AI co-host is labelled on screen as a synthetic voice reading brand-supplied copy. The co-host does not make product performance claims, it never gives an independent opinion, and it never improvises a benefit you did not write.

What we take

Games, hardware, food and drink, software, apparel and services we can use on camera honestly. We decline unlicensed gambling and anything that needs a health or performance claim, because we will not make a claim we cannot stand behind on stream. That protects your brand as much as ours.

What we report

This channel is new and we will not put an invented number on a page a buyer reads. What you get instead is the measurement itself: Twitch analytics exports for average and peak concurrents, minutes watched and unique viewers for the sponsored window; click counts on any tracked link we run; and delivery of the cutdowns with their platform-side numbers. You see the same figures we do, after the campaign, whatever they say.